Green Waves Co

Branding / Illustrations / Packaging Design / Photography / Photo Editing / E-Commerce Web Design / Visual Design

Tasked with assisting a startup in launching an environmentally-conscious pet product brand, I oversaw the creation of everything from logo concepts and company colors to product design, photography, and the design of their e-commerce website on Shopify.

The challenge lies in differentiating Green Waves Co from existing players in the eco-friendly pet market. Opting for a playful illustration approach, we successfully set the brand apart from its competitors. This project was both enjoyable and enlightening, particularly as I delved into visual design for email marketing pieces, marking a significant learning curve in my journey.